Top 9 Reasons Why Your Business Needs Its Own Mobile App
If, in your opinion, mobile applications are exclusively for worldwide corporations and big name brands such as Bank of America or Walmart, you’re totally mistaken. Nowadays, more and more midsize, and even small, companies are following mobile application development trends. Market conditions make the businesses think that an efficient mobile strategy requires more than just a user-friendly website.
Today you can mark that the biggest part of small companies you
cooperate with in your day-to-day routine and have their personal mobile
application. Be it a beauty salon downtown or cozy corner coffee shop.
These businesses hold the leading positions in the particular field when
it comes to getting their marketing strategy to the next level.
If you’re still confused about why building own mobile platforms for
business became so popular, here’re TOP 9 benefits of joining this club
sooner rather than later.
1. Be visible to the clients constantly
Recent statistics says that the average American spends more than 2
hours using his/ her mobile device every day. In fact, only a handful of
all mobile apps constitutes the main part of total usage. On the other
hand, to find the application the user is looking for, he/she still need
to unlock, scroll and glance over the device.
As humans mind record unconsciously every text, image or catchy app
icon, such simple scrolling down and up can be an advantage for your
business. It works – even if this process happens unnoticed.
2. It provides you with a more direct connection
It’s simple. The application always displays on the device desktop.
Moreover, in contrast with the website, the app can be opened with one
easy tap. To find your page in the net, the user needs to open the
browser and find the appropriate URL to bookmark it.
The app makes it much easier for clients to leave feedback or call
you. Furthermore, all negative comments left on the site are visible for
everyone. What about negative feedbacks submitted with the help of an
app, they give you a chance to deal with client dissatisfaction before
his/her opinion goes public.
3. Connect with on-the-go clients
The smartphone is one of the most personal technology tools we can
have. Sometimes we keep it close to ourselves twenty-four hours a day,
seven days a week. Statistics shows that approximately 80% of the time
spent on the phone is spent using applications.
4. Create a useful marketing channel
An application wears many hats: it can give general information about your company, show prices, provide users with booking forms, personal accounts, search features, news feeds, messengers, etc. And, what is the biggest benefit of creating an app, all this info is right at clients’ fingertips. With the help of push notifications, you have an opportunity to advance even closer to a direct cooperation by reminding customers about your special sales, new products, and services.
5. Show customers that you appreciate them
When it comes to on-hand data and digitalization, in place of
old-fashioned point-collection cards, provide your clients with the
possibility to collect loyalty program bonuses via the mobile app. The
result won’t take long, and you’ll get more downloads and more regular
6. Increase your brand recognition
A device application for your company can contribute to your brand
recognition. A created app is like a billboard sign: you can do with it
everything that you want. You have all needed tools to make it
functional, user-friendly, stylish and informative. But what your
primary goal should be is to build an application that has all necessary
features your client will love. At the same time, it has to be
well-designed and branded.
The more often users get involved with your application, the sooner
they will decide to order your service. It’s called “effective
frequency” in the advertising field: hearing and seeing your business
brand for about 20 times is what will get you really notable.
7. Improve your connection with clients
All the same whether you’re selling a spa service or flowers, your
customers need a resource to reach you without effort. Having a help
desk or messenger in the application can change the way of your
communication with the clients. For example, if you create the mobile
app for your restaurant, the users have a chance to book the table with 5
clicks on your platform. No doubt, instead of phone connection the
majority will choose the communication via text. Building your business
model around this principle – your key to success.
8. Win the market competition
It’s hard to believe, but today device applications at the small
business level are still infrequent. Because of this, you can stay one
jump ahead of your competitors. Be one of the first in your area to
offer an application to your clients. Be sure, they’ll be amazed by your
wise and farsighted approach.
9. Cultivate loyalty of customers
One more significant reason to create your own mobile application is
customer loyalty. With all this information noise around like
billboards, roadside banners, magazines ads, flashing signs, coupons,
flyers, website banners, email marketing and Facebook advertising we, as
businessmen, slowly lose our influence on clients because there is a
huge amount of commercial on every corner. On the other hand, it’s
auspicious time to make a true connection with customers. It leads them
to become loyal users of your service.
And last, but not least, I don’t mean that a device application will save your company. However, it can be an excellent tool that helps you stay close to the users and be a “fingertip” away all along. I hope, with all this weighty reasons, you’ll look at your phone as a perspective for a successful business management and effective client experience.